I've been buying the Australian silver lunar series II as they come out for the last few years. I got this email from APMEX and was wondering what the deal is with the $99.99 "special price" and 1 coin limit. I've bought this series since it started and it's always just been a $5-$10 over spot and there hasn't been a limit. They have a mintage of 300,000, which is limited, but it's not that limited. Is there that much demand for those coins, or is APMEX just trying to gouge me on a newly released coin? To continue my collection, I will pay that price if I have to, but I would obviously rather not. What's the deal? Here is the email:
The 2012 Year of the Dragon 1 oz Silver coins have been highly anticipated around the globe. With over 2 million requests received by the Perth Mint, the total mintage of only 300,000 coins has made the 2012 Silver Dragon even harder to find.
Due to the overwhelming demand, the 1 oz. Silver Dragon coin will only be available to customers who have previously purchased 1 oz. Silver Australian Lunar Series 2 coins from us, or those who participated in the AlertMe! feature. In order to accommodate as many requests as possible, each customer may purchase only 1 coin at this time. We appreciate your understanding. To show our appreciation, we are offering this 2012 1 oz. Silver Dragon coin at a one-time-only price of $99.99. This special offer extends to Friday, September 23, 2011, or while supplies last. These products will ship by October 4, 2011 or sooner.