RFID in a dime roll?

After reading HCBBT's inspiring dime story I decided to buy some today.
I only got 4 CWR's and 10 clear brink's rolls.
No silver-SKUNKED!
In one of the clear rolls was this. Is it a RFID tag? Why would it be there?

I only got 4 CWR's and 10 clear brink's rolls.
No silver-SKUNKED!

In one of the clear rolls was this. Is it a RFID tag? Why would it be there?
