fasteddy wrote:9/10ths of a cent is still used today for gasoline sales, a hundred years ago it may have made a difference...I think save the cost of the additional signage and drop it...percetion perception... its like location location location....blah blah blah....sheeple get your minds right! although I do like to get the total price verbally spoken before the register tells the clerk the price....keeps my mind right!
Rodebaugh wrote:why companies haven't jumped on the "drop the penny band wagon"
It is all about price point and how we feel about paying certain prices subconsciously.
Ie. Kleenex tissues for sale at Wal-Mart for $1.97 a box subconsciously seems like a much better deal than an even $2.00. Sure it’s three cents cheaper….but the box of nose wipes are still practically two bucks.
But the public, in general, only process the whole dollar amount. They see a dollar and change vs. two bucks.
Or example #2: “it’s not even a hundred bucks” $99.99 (we all know or are freinds with the guy that says this)
I could go on for days…..either a person can see it and understands it….or they don’t ….
The forum folks here see it, the corps see it, and the us gov sees it......and I bet Mr Dunkin sees it and that small cup of Joe will ring up to 95 cents (wow thats less than a dollar)
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