by Recyclersteve » Thu Sep 28, 2017 7:46 pm
I'd like to start a new tracking thread related to activity on stock IPO's. For those who aren't familiar with the stock market these are Initial Public Offerings. In other words, this relates to the first trading activity on a stock which was privately held until the IPO. Stocks that could be potential future IPO's which are fairly well known include AirBnB, Uber and Lyft.
Some IPO's are rocket ships. Others start really strong for perhaps a few days to a few months and then go back down, sometimes even well below where they traded on Day 1 (Example: Twitter- ticker symbol: TWTR). Some IPO's never do well at all or have an extended period of poor performance (Example: Blue Apron- ticker symbol: APRN).
Nonetheless, this could be a place to discuss upcoming IPO's and talk about whether these are worth a potential gamble for a trade only on Day 1 (maybe even just for a few minutes) or are worth holding for the longer-term.
For those who think precious metals can be volatile, IPO's are often even more volatile. So don't think that you can read a little about some exciting company and put your life's savings into it. You can definitely lose 20-30% or more in a single day and sometimes in just a few minutes. Yes, you can make that much as well. IPO's are meant for speculative capital- money you can afford to lose. Now you know.
Here is a little bit about the mechanics of IPO's- there are several quirks to trading them. Rules will vary from broker to broker:
1) Several firms will not allow market orders to buy on Day 1 or before. You MUST use a limit order to specify how much you will pay per share. Even if they allow you to place a market order to sell the stock, it can be moving so wildly that I wouldn't want to take the risk of entering a market order to buy or sell on Day 1. Each person and brokerage firm will have their own preferences here.
2) RE: type of account to buy the IPO in- let's say you have three accounts. Account A is a retirement account. Account B is a non-retirement (taxable) account that does NOT allow you to use margin- the account has only cash and stock in it. Account C is a non-retirement (taxable) account that DOES allow you to use margin. Any big profit in accounts B or C will be considered taxable income to you- of course, a loss could result in a reduction to your taxable income. The killer is if you think you can use margin in Account C to buy this new IPO. I feel pretty confident in saying that your broker will likely NOT allow you to use any margin buying power to buy the IPO in Account C. So if you buy a bunch of stock, it may cause your buying power to absolutely plummet. It might even trigger what is called a margin call, where you are forced to do one of two things- deposit more money into your account or sell stock. If you do nothing, the broker might sell stock for you without telling you first. Be super careful when buying IPO's in margin accounts!
3) The offer price will be the price that insiders and truly high dollar people get the shares for. This is announced usually the evening before the stock begins to trade. You could have an initial price range of $12-14 followed by a final offer price of $15 and then the price the stock opens at the following day could be just about anything ($10, $20 or even $30). So if you have a limit to buy the stock at $15.50 because the final offer price was $15 and the stock opens at $16 and runs from there to the low $20's in a few minutes, too bad!
4) Getting shares of the IPO at the offer price- decades ago this could be a windfall for some high dollar clients. Most everywhere now it is just a token gesture. Rules may vary greatly from broker to broker. Here is basically what happens: You go onto their website to qualify to get shares of the IPO at the offer price. You have to often times indicate that one of your investment objectives is "Speculation" with some brokers to have even the potential of getting shares at the offer price. So if you say your objectives are "Growth and Income" (you can have multiple objectives in the same account), for instance, you may be ruled out from getting shares at the offer price no matter how much money you have. If you get any shares, it will often be just 100 or maybe 200 shares, even if you have millions of dollars with your broker and have dozens of different accounts. Also, there is often a restriction that the shares you receive at the offer price must be held for at least 30 days or you will be assigned a trade violation from your broker and potentially have your account restricted from trading for a time or even closed by the broker. You may hear stories/legends about how people made a killing by getting large quantities of shares (thousands of shares) at the offer price. In my opinion, it hasn't really worked this way for perhaps 15-20 years. So don't get too excited about it. That said, there is (potentially) plenty of money to be made buying along side everyone else who doesn't get shares at the offer price. An advantage to buying shares on the open market on Day 1 is that you will often be allowed to sell the shares right away if you want, instead of having to hold for 30 days. So don't feel bad at all.
5) Also, in terms of qualifying to get IPO shares at the offer price, it is often a two-step process. Let's say that a stock will have it's first day of trade be on a given Friday. You should be on your broker's website the Sunday, Monday and Tuesday before that Friday to see when/if they will be participating in that IPO and have shares available. If you are interested, you give your initial indication of interest. Then the stock finally prices on Thursday several hours after market close (4pm EST). You are not done yet. Now you have to reaffirm your interest, since the stock has priced. In other words, previously you said you were interested in getting, say, 200 shares of the upcoming XYZ IPO. Now that it finally priced at $15 a share on Thursday evening, you have to indicate you are willing to pay $3,000 to buy 200 shares. Even if you ask for 200, you may get 100 or even 0. Don't fret. Think of it this way. If you ask for 10,000 shares and get 0- that could potentially be a real good trade for the next day on the open market because of huge demand for the stock. On the other hand, if you ask for 1,000 shares and get even 300, there is a pretty good chance you just got 300 shares of what will be a real dud!
6) When you are entering limit orders to buy before the stock opens, you may have a limit on the highest price you can enter. Let's use a stock which priced at $15 a share the night before the IPO. At my broker for instance, the night before the IPO I can enter an order to buy at $30-50 a share if I want without a problem. Why would I enter such a high price? I want to be as certain as possible that when the stock opens the next morning I will be the proud owner of that stock. More on that below.
The morning of the IPO (before the markets open), there is a cap of what appears to be around 30-35% on the price of the stock. In other words, the night before the stock begins to trade, I enter a buy order to pay $50 a share (or better- which means that if the stock opens below $50 I get it at that price) for a stock where the final offer price was $15. The next morning I want to lower my price to $30. The system won't currently allow me to do this. I will have to call a broker on the phone and have them change the order for me. This can be very frustrating when a stock is getting ready to open and you are talking about thousands of dollars on the line. Again, this will vary from broker to broker- find out what your broker allows before trading.
7) Why would one want to enter a price of $30-50 a share for a stock where the final offer price was only $15? This happens to do with strategy, and my answer will likely differ from others talking about the same thing. I use a sky high buy price because I want to be almost 100% certain when the stock opens the next morning that I already own it. One problem with this strategy is that the higher price will result in your buying a lot less shares. I look at it differently though. Let's say the final offer price is $15 and you really want to buy the stock. You enter an order to buy it at $20, which means that if it opens at $20 or less you own it. Now, let's say the stock opens at $20.25 and starts going up immediately. Many people will get emotional and say to themselves "I missed it by just a little bit. Let me change my price." They change it to $20.50. While they are changing the price, the stock has already hit $21 and is still moving fast. Then they change their price to $22. Finally their order is filled at $21.90. And that is because I have already entered my sell order to get rid of my stock to this emotional person who is chasing it. I might also be selling to the person who decides to wait until the stock opens for trade and wants to see how it is acting before they enter a buy order. I want to be counting my profits when others are emotionally chasing a stock.
8) If you have to call your broker to discuss IPO's in depth, expect to get a person on the phone who has likely never once bought an IPO with their own personal money. So they can discuss it from an academic standpoint perhaps, but may struggle to answer your "real world" questions. They might even have to read you a disclaimer or point you to one on the website they have. Don't be too frustrated. Brokers are often limited by company policy in terms of what they can do with their own personal money. At my old firm, if our company was offering shares of the stock to clients at the offer price, that same stock was on an employee restricted list. You could potentially lose your job if you bought the same stock in your own personal account or an account of a family member when it first started trading. At the risk of sounding like I am trying to pat myself on the back, you will have a hard time matching or even approaching the level of expertise contained in this message and perhaps later on in this thread.
9) Stock pricing can move super quickly up and down on Day 1. Even a move of 50 cents a share to $1 a share within a few seconds while you are entering your order is not too much to be expected. Also, keep in mind that the IPO won't usually start trading on Day 1 until well after the 9:30am EST market open. It will often be a full hour to 90 minutes (or even two hours in some circumstances) before the first trade. If you are not able to watch this closely when it opens for trade, you are at a disadvantage! Caveat emptor!
10) You will find that it is much easier to quickly enter orders to buy and sell these potentially hyperactive stocks if you have a high speed internet connection along with a software program that offers real-time streaming quotes. If you have to refresh your screen every time you need an updated quote, you are really reducing your odds of success.
11) If you feel that an IPO is ridiculously expensive on Day 1, you might be tempted to short it. That is, you might want to bet on the stock going down, not up. IPO's are not marginable on Day 1 (and often up to the first 30 days or so) and you need a stock to be marginable to sell it short. If you try in a margin account to short the stock on Day 1, you should get an error saying that it isn't marginable and not allowing you to place your order.
12) Expect your emotions to be all over the map on Day 1. One minute you may feel that you've finally discovered the holy grail to financial independence. Fifteen minutes later you might say "What the HELL did I just do? How am I going to explain this to my wife/husband/significant other? I should have known better. Now I am that much closer to bankruptcy. I am SUCH AN IDIOT! I should have stuck to what I knew."
13) Consider market circumstances before you invest/speculate in an IPO. For instance, in 2015 when the price of oil was plummeting (a barrel of oil went from around $105 to the high $20's from roughly September, 2014 to early 2016), it would have been quite difficult to invest in an energy or pipeline IPO. Biotech is very difficult- there are hundreds of publicly traded companies working on cures for cancer. There are likely a few dozen biotech IPO's which begin trade each year. I personally have found the degree of difficulty with biotech in general to be very, very high and I've had lots of trading experience over the last couple of decades or so. On the other hand, if the market is acting fine, technology stocks are acting fine, and IPO's are acting fine, a well thought out prudent speculation in a tech IPO might be worth considering.
I've tried to be reasonably thorough here in my discussion about IPO's. I'm sure there will be other points I have yet to mention that need to be considered. Try not to get caught up in the excitement with money you can't afford to lose and lose quickly.
A website that has quite a bit of commentary on IPO's is seekingalpha.com. You just type the symbol of the stock at the top right to get started. Also, Renaissance Capital has a site devoted to IPO's which has a calendar of upcoming IPO's. There are others as well.
I hope this information doesn't scare people too much from trading IPO's. I have personally traded dozens of IPO's and done quite well since my first IPO trade in mid-2011 (that first one was LinkedIn- Ticker LNKD- since bought by Microsoft). I probably trade perhaps 2-3% of the IPO's that can be traded each year, so I do tend to be pretty selective. In general, I have done very well to exceptionally well with those I've traded. I do like some companies getting a lot of buzz. Sometimes, I have invested in companies where it sounded like it had a product that would be difficult for others to copy quickly- in other words, they had a wide moat. Some of these stocks don't get a lot of attention. An example there was Impinj (Ticker: PI), which is involved in the internet of things.
My goal is almost always to get in at the open on Day 1 at whatever the opening price is (and not even a minute later- I don't want to be chasing the stock, but rather selling to the chasers- I wrote about this above). My goal is almost always to get out within a few minutes or perhaps hours or perhaps by the end of Day 1. I have a pretty strong fear of holding the stock overnight after the first day of trade. There are some exceptions, but not too many.
On my next post I will discuss the first IPO for this thread. I am very interested to hear your war stories about IPO's you've traded or stories about others you know and love that have traded IPO's (good or bad). Sorry to be so wordy. This is a very involved subject.
Last edited by
Recyclersteve on Thu Sep 28, 2017 11:56 pm, edited 16 times in total.
Former stock broker w/ ~20 yrs. at one company. Spoke with 100k+ people and traded a lot (long, short, options, margin, extended hours, etc.).
NOTE: ANY stocks I discuss, no matter how compelling, carry risk- often
substantial. If not prepared to buy it multiple times in modest amounts without going overboard (assuming nothing really wrong with the company), you need to learn more about the market and managing risk. Also, please research covered calls (options) and selling short as well.